AJCME offers media audit and advisory services in the following countries:
Assessment work is also available for Afghanistan and Pakistan. Third party opinions can also be given on Iran.
AJCME provides media audits and advisory services to the media industry across the Middle East and North Africa. The company is the only independent provider of systematic and in-depth media audit intelligence in and out of the region.
The firm’s extensive local expertise and alliances with leading names in media and compliance auditing guarantees legitimate and unyielding results as well as strict adherence to global media audit standards.
Read More
AJCME provides media audits and advisory services to the media industry across the Middle East and North Africa.
The company is the only independent provider of systematic and in-depth media audit intelligence in and out of the region.
The firm’s extensive local expertise and alliances with leading names in media and compliance auditing guarantees legitimate and unyielding results as well as strict adherence to global media audit standards.
AJCME is an independent entity privately founded in 2013 and owned by Peter Barsoumian and Philipp Vogeler. The firm is headquartered in Dubai, UAE, and finds its origin in الجسر (Al Jisr) Company which has transformed into AJCME.
AJCME builds on the combined media experience of its founding partners, Peter Barsoumian and Philipp Vogeler, both within the Middle East and North Africa and beyond.
AJCME has audited in excess of some 1.9 Billion US$ of net media investments across MENA, key product categories, media categories and target audiences.
AJCME has access to some US$ 10.0 billion of monitored gross investments serving qualitative campaign assessments and benchmarking.
A third database, owing to the firms agency review and selection services, of close to 400 million US$ net offers further insight into highly competitive costs and conditions in select markets throughout the region.
Work that AJCME is commissioned to undertake is conducted following the firm’s guiding principles:
Integration yields better results than division. AJCME always aims to build a consensus for the sake ofprogress. Progress is made when all forces are integrated in the process.
The best solutions are those which focus onclearly defined aims rather than interests. AJCME does its utmost to ensure the highest objectivity of all parties.
Our work offers solutions for today, tomorrow and the future. Our perspective islong term.
Approaches and processes are systematic and rigorous. AJCME always pursues individualized solutions – tailor-made according to the task, not compromised by claimed or given circumstances.
Media industry mechanics are similar gloablly - yet not the same. AJCME is committed to ensuring that regional specifics are accounted for and reflected in the solutions offered.
AJCME provides media audits and advisory services to the media industry across the Middle East and North Africa.
AJCME offers media audit and advisory services in the following countries:
Assessment work is also available for Afghanistan and Pakistan. Third party opinions can also be given on Iran.
Peter has served the advertising and media industry across MENA since 1991 in executive and non-executive positions; he was part of the media research committee and participated in introducing TV people meter in the UAE in partnership with research agencies and committees. He has played a key role in establishing and launching The Media Edge a leading international MBU in the MENA
Peter studied communications in Cyprus and tailor designed media training courses in the Gulf region, he has started his career with a global agency networks in Cyprus followed by Dubai.
Peter is based full time in Dubai, United Arab Emirates.
Philipp has served the advertising and media industry across MENA since 1996 in executive and non-executive positions. Prior to forming الجسر(Al Jisr) Company in 2007, he has participated in establishing OMD and UM, two leading, international MBUs in the Gulf and North Africa.
Philipp has read Law and Mass Communication in Europe and the United States. He has started his career with leading and global agency networks in the US and in Germany.
Philipp spends his time between Dubai, UAE and Madrid in Spain.
The company is the only independent provider of systematic and in-depth media audit intelligence in and out of the region.
Main Office/Store Details : Jumeirah Business Centre 4, Cluster N, 7th Floor, Office No. 705, Al Sarayat Street, Jumeirah Lake Towers ( JLT), Near Tiffany Tower, Dubai.