Media auditing and benchmarking
- Cost Benchmark Audits – Assessment of competitiveness of cost availed to the advertiser vs. what is available in the market. Our benchmarking methodology allows usto realistically reflect the conditions at which advertisers buy media across the region – bespoke in respect to media spending patterns of each individual advertiser.
- Full Media Audits – Assessment of cost as well as quality of media space that the agency has availed to the advertiser. Welook in detail at investment trends, airtime and placement quality, affinities, reach control and competitiveness of cost availed to advertiser. This audit is offered across all media categories – however pending availability of independent data quality and quantity.